Javier Salinas — Technology, Growth, Data & Product Leader

01

AI products & ventures

Products and companies I've built as a founder — from AI products in development today to earlier ventures I ran end to end.

AI · Healthcare ops

Nidl

An AI operations layer for clinics — turning intake, admin requests, and fragmented workflows into structured, reviewable queues.

nidl.ca

AI · Sleep & family

Lullay

An AI-native nightlight and sleep-coaching app for parents. A calm voice coach — "Nana" — guides families through the night, with a lock-screen Live Activity and a bedside StandBy mode you can talk to without unlocking.

getlullay.com

iOS · in development

AgriTech · Sustainability

Hydroal

A venture supplying high-quality, nutrient-rich hydroponic green fodder — built to boost agricultural productivity and advance livestock-feed production through greater automation and more sustainable operations.

Venture

E-commerce · Mexico

Bulko

A full e-commerce platform for bulk household essentials, built to become the boxed.com of Mexico. I owned product, pricing, inventory, and operations end to end.

Earlier venture

02

Implementations

Enterprise systems I've helped lead, implement, or support — from discovery and vendor coordination through rollout, adoption, and governance. Proof points, not full case studies.

Enterprise platforms

Altai Systems

Altai CRM

Fragmented member data and an aging CRM limited operations and reporting.

My role

Took the implementation through launch, stabilization, and handoff — vendor coordination, UAT, training, and launch readiness.

What changed

Modernized member-data management with a cleaner foundation for reporting and integrations.

ImpactA launched, stabilized system handed to the support team — and a stronger base for member data, reporting, and future integrations.

Microsoft 365

Microsoft 365 Enterprise

Fragmented collaboration and legacy tools across departments and geographies.

My role

Led rollout planning, migration coordination, governance, training, and adoption across a global organization.

What changed

A standardized collaboration environment and a stronger base for remote, cross-functional work.

ImpactReduced reliance on legacy tools and gave teams a more consistent way to communicate and share across departments and geographies.

MuleSoft

MuleSoft API Implementation

Brittle point-to-point integrations couldn't scale with the growing ecosystem.

My role

Coordinated an API-led integration program across business stakeholders, technical teams, and vendors — requirements, dependencies, data flows, and governance.

What changed

A cleaner, more scalable integration architecture across CRM, billing, identity, community, and analytics.

ImpactReplaced fragmented point-to-point integrations with an API-led foundation that scales with the ecosystem.

Auth0

Auth0 Identity Modernization

Inconsistent logins and access across a growing set of digital tools.

My role

Coordinated identity and single sign-on delivery across technical teams and vendors, with close attention to security and UX.

What changed

A more secure, consistent login experience across the technology ecosystem.

ImpactStandardized identity and SSO — improving security and access while reducing fragmented logins.

Revenue, service & operations

Chargebee

Chargebee Billing

Manual billing, payments, and subscription processes slowed finance operations.

My role

Led the implementation through launch and continued multi-chapter rollout — planning, vendor coordination, testing, and executive updates.

What changed

Modernized finance operations and reduced manual billing work.

ImpactLaunched and continued into further chapter rollouts — a more automated, scalable subscription and billing process.

HubSpot Service Hub

Service Hub / Ticketing

Informal support channels meant limited visibility and accountability.

My role

Led implementation and designed ticketing and service workflows — process alignment, testing, training, and rollout.

What changed

Centralized support with clearer request tracking and follow-up.

ImpactBetter visibility into service demand and response, and clearer accountability for requests across operational teams.

Samepage

Samepage Retirement

A legacy collaboration platform needed to be retired without losing files or workflows.

My role

Planned the migration and decommissioning — dependencies, timelines, communications, and making sure users had alternatives in place before shut-off.

What changed

A simpler collaboration ecosystem consolidated onto standardized tools.

ImpactRetired a legacy platform cleanly — files, workflows, and users moved onto the Microsoft 365 and monday.com suite without disruption.

Hivebrite

Hivebrite / EO Hub

A dated digital community experience limited how members connected beyond their chapters.

My role

Supported the community-platform build across profiles, directories, CRM sync, SSO, events, payments, migration, content, and rollout — plus user testing and feedback.

What changed

A more modern community and engagement hub for a global membership.

ImpactGave members a stronger way to find each other and engage beyond their local chapters.

Data & visibility

Association Analytics

Association Analytics / BI

Data existed but wasn't reliably turned into usable insight for leaders.

My role

Coordinated reporting requirements, dashboard validation, and BI enablement, tied into the CRM modernization and continuity planning.

What changed

Connected data to dashboards and reporting that support faster, better-informed decisions.

ImpactMade the CRM part of a larger data and reporting modernization, turning raw data into usable insight for leaders.

monday.com

monday.com PMO / Portfolio

Project tracking was fragmented across spreadsheets and informal reporting.

My role

Stood up the project portfolio platform — intake, governance, red/amber/green (RAG) health tracking, timelines, risk, and capacity.

What changed

A standardized, transparent way to manage strategic work at scale.

ImpactBetter visibility into major projects, stronger prioritization and accountability, and the backbone for later dashboard and capacity-planning work.

monday.com

Executive Project Dashboard

Leadership lacked a live view of project health, risk, and priority alignment.

My role

Designed an executive dashboard from portfolio data — health, stage, planned vs. current timeline, sponsors, priority, risk, and PM effort.

What changed

One place to see the full portfolio and its link to organizational priorities.

ImpactA clearer connection between projects and priorities, and a step toward a more mature portfolio-management model.

Financial services & enterprise

Morgan Stanley · Financial Services

Securities-Based Lending Platform

Part of the project team building a new system for Morgan Stanley clients to borrow against their stock holdings.

My role

Worked within the delivery team on the new securities-based lending platform — the system that lets Morgan Stanley clients access loans backed by their stock portfolios.

What it enabled

A way for clients to borrow against their holdings without liquidating their positions.

ImpactContributed to delivering a new securities-based lending capability for the firm's wealth-management clients.

Bank of America · Financial Services

Merrill Lynch / Bank of America Integration

Part of several projects migrating and integrating systems across the Merrill Lynch–Bank of America merger.

My role

Worked on several projects within the Merrill Lynch and Bank of America merger, migrating and integrating systems across the combined organization.

What it enabled

Systems and data brought together as two large institutions became one.

ImpactHelped integrate technology across one of the largest financial-services mergers of its time.

03

Selected work

A few deeper case studies — growth, engagement, and transformation work led in-house and in consulting engagements. Tap any case to expand.

In-house · Growth · Data · Retention

Growth, Engagement & Retention at EO

Led the shift from generic benefits delivery to an intentional engagement and retention model — backed by an engagement dashboard and a predictive-renewal program.

Operating model

Developed and implemented member engagement initiatives that shifted the organization from generic benefits delivery toward a more intentional engagement, activation, and retention model — connecting member value, retention, and growth across chapters and regions.

Engagement dashboard

Designed dashboard concepts with BI partners to help leaders understand engagement, integration, product usage, retention signals, and member segments. I defined the concepts, metrics, and decision questions; the analytics team built the underlying data model.

Predictive renewal

Spearheaded a Predictive Renewal dashboard in Domo, built on the analytics team's machine-learning model — surfacing high-churn members so chapter leaders could reach out before renewal season — and translated the data into an actionable retention process.

Highlights

Director of Member Engagement
Retention & value delivery
Member journeys
Member Engagement Score
Renewal outlook
High-churn prediction for leaders
Pre-renewal outreach
Chapter-leader enablement

OutcomeTurned engagement from anecdote into measurable signals — and retention from reactive renewal outreach into proactive, data-informed conversations.

Digital Transformation · B2B E-commerce · Enterprise Systems

Donaldson B2B E-commerce Platform

Led the development of a new B2B e-commerce platform, replacing a legacy buyer/sales system that had to be installed on customers' own machines.

Led the build of Donaldson's B2B e-commerce platform — moving customers off legacy software installed on their own systems and onto a modern web storefront, and migrating the full product catalog across the company's business units.

Highlights

B2B e-commerce
Legacy system replacement
100K+ SKU migration
Industrial
Automotive
Defense
Rotorcraft
Buyer & sales workflows
Stakeholder & vendor coordination
Rollout

OutcomeReplaced an install-on-client legacy system with a modern B2B e-commerce platform and migrated more than 100,000 SKUs across Donaldson's industrial, automotive, defense, and rotorcraft business units.

Growth Strategy · Digital Strategy · Healthcare Financing

Alivio Digital Growth Strategy

Developed a digital growth strategy for a healthcare-financing company to move from traditional sales channels toward a more scalable digital platform and performance-driven acquisition engine.

The strategy laid out a roadmap to more than double digital sales by reworking the awareness-to-cash journey end to end. (Exact figures kept confidential.)

Highlights